After-School Activities Business Camps Featured Posts Uncategorized

Camp Trends 2021 White Paper


Summer planning during a pandemic has incorporated many more considerations than in years past. As parents and their kids start to determine what to do when school is out in the next few months, here are some key factors ActivityHero has observed in our community of 4 million+ families that may help others start thinking about their plans now.

“This year, families are registering for camps a bit later than usual, but the earliest camp registrations show that families are eager to have kids get outside and be active. We’ve seen a big increase in demand for outdoor specialty camps.”

Peggy Chang
CEO & Co-Founder ActivityHero
Camp Trends Report Based on Q1 2021 data by ActivityHero. 45% of all searched activities are outdoor. Horseback riding and biking classes are filling quickly.

01. 45% of All Searched Activities are Outdoor

Parents want their kids outside. Many continue to struggle with balancing the “new normal” distance learning paired with increased screen time. Outdoor Activities and Non-Contact Sports have much more interest this year, contributing to most of the search inquiries happening on our platform. Horseback Riding and Biking classes, in particular, have been enrolled to capacity with long waitlists. Outdoor Petting Zoos and Outdoor Science Camps also support socially distant learning and have large upticks in popularity too.

Camp Trends Report Based on Q1 2021 data by ActivityHero. Many camps are held at public schools or temporary spaced and these locations are taking longer to confirm this year.

02. Locations

Many camps are held at public schools or temporary spaces and these locations are taking longer to confirm this year. You may see a “TBD address” more frequently, which means that the camp is still working on confirming the exact location.

COVID-Safety: Camps have adjusted many of their programs support their communities and their staff to follow public health guidelines.

03. COVID-Safety

Camps have adjusted many of their programs to support the families in their communities and their staff to follow public health guidelines You may even notice that many have dedicated pages on their websites addressing all the efforts to be taken to best ensure everyone’s safety. Face masks and daily screenings are regularly appearing as requirements with frequent hand washing and sanitizing reminders too

Camp Prices: Camp Trends Report based on Q1 2021 data by ActivityHero

04. Average Session Prices Increased 108%

Average camp session purchase prices have increased from $425 to $888 this year due to longer sessions that have become more common in some areas such as the San Francisco Bay Area. Camp sessions are required to be 3 weeks this summer to support more stable cohorts for COVID-safety. As a result, registrations for 3-week camps have increased by 5,000%, compared to last year.

On the plus side, attending a camp for multiple weeks helps kids make more friends and be more comfortable. 

It also gives them more time to master new skills such as art or coding.

Some camps have the same prices per week in 2021, including:

Camp Trends Report Based on Q1 2021 data by ActivityHero.

05. Updated Cancellation and Refund Policies

Many providers learned from their experiences last year to better apply more manageable and flexible policies this year. Some camps offer credit toward another registration and don’t offer cash refunds. There’s a wide variation of what’s available.

06. More Options for Deposits or Payment Plans

After last year’s unprecedented cancellation of camp, many have adjusted payment policies this year. More flexibility is now being offered as alternatives to only requiring full upfront payments. Families may only have to pay a small deposit to hold their spots. 

This year, 28% of registrations are using a payment plan.

Camp Trends Report Based on Q1 2021 data by ActivityHero.

07. Fewer Add-on Options

Extended care availability may also be limited for the same reasons. Based on ActivityHero’s community, we see a 25% reduction of this offering compared to last year.

Some camps offering extended care in 2021, include:

About ActivityHero

ActivityHero is the leading online marketplace for kids camps, activities, and after-school classes. Families book activities with one easy registration. Activity providers can claim and customize their listing and use online tools to get new customers.

Business Crafts Leadership Super Activities for Super Kids Tutoring Uncategorized

6 Business Ideas for Enterprising Kids

Encouraging kids to think like entrepreneurs teaches them long-lasting lessons about the value of hard work, careful planning, and creativity.

By Melanie Hargrave

child businessman

We all remember sitting at the end of our driveways at a table, a pitcher of lemonade waiting expectantly, with a big cardboard sign announcing our 25-cent cups of refreshment. Most likely, that lemonade stand came out once or twice a year over summer break as a fun way for mom to get you out of the house and for you to make some money for candy.

But what if you wanted to make money more permanently?

Teaching kids the value of money is an important life lesson that too many parents delay. While children are often given an allowance of some kind, most kids and even young adults grow up with very little concept of business skills.

Rather than waiting until your kids are out of the house to teach them about getting a job, you can encourage them to handle money responsibly, work hard, and develop their creativity by starting their own business now. It’s an important life lesson: hard work and dedication pays off!

And although the lemonade stand is a classic fall back, here are 6 other business ideas your kid might like to try his or her hand at.

Find business camps & classes near you

1. Dog Walking

Starting a dog-walking business can be a very lucrative endeavor—even for adults! Since many families are out of the house all day at work or school, their pets are often left home all day in need of exercise and relief.

Help your child organize a service by contacting neighbors and friends. With Facebook and other social media outlets, it is even easier to find people who may need a dog walker. You can even set up a blog or website for local families to find the business and contact you (or your child) about hiring him/her.

child walking a dog

2. Selling Crafts

Does your child have a talent or passion for crafting? Show them that this talent can be more than just a hobby by selling his or her crafts. Show them how to set up an account on an e-commerce site like Etsy or help them contact local businesses and boutiques that might be interested in selling them at their shop. From homemade slime to beaded jewelry, there is a market for just about anything.

3. Doing Yard Work

Doing yard work doesn’t have to be a chore. Many homeowners are more than willing to hire a young entrepreneur to mow their lawns, pull weeds, and do other similar tasks. They can enjoy paying a lower price for good work and your child will get a pretty penny for their efforts. If you take time to send out seasonal flyers and business cards, your kid can develop a small side business into quite a lucrative empire.

l doing yard work

4. Babysitting

Babysitting is another classic go-to, but is no less viable an option. Depending on the age of your kid, they can work as mother’s helpers or independent nannies. Help them set prices and rates for services and sweeten the deal with CPR certification. If they set competitive rates, your son or daughter may have parents banging down your door for their services. Experienced babysitters can organize a half-day or full-day summer camp for neighborhood kids by combining activities such as arts & crafts, sports or baking.

5. Tutoring Younger Students

Professional tutors can cost parents an arm and a leg. However, if your child is particularly gifted at a subject like math or writing, he or she could easily start a tutoring business for younger students. Their rates will obviously be dramatically lower than professional prices (which can be as high as $60/hr.—yikes!) but still a great income for a kid.

teen tutoring a younger child

6. Blogging

Writing on a blog is a great outlet for kids to make some money. If they need some inspiration, help them find a topic they enjoy and show them how to set up a blog and optimize their posts. Once they have some regular content up, they can monetize their blog through Google and other online ad services fairly simply. This is probably a good business venture for middle school or high school kids, but any age can have fun with this side project.

Find business camps & classes near you

Melanie Hargrave is a wife and homemaker whose pride and joy is her family. In addition to spending time with her husband and daughters, she loves writing about a variety of topics from business to home improvement, and finds inspiration from success stories like that of Rick Schaden.


Summer Business Ideas for Kids

“I’m bored, there’s nothing to do.”
“Can you buy me this new scooter? It’s on sale right now!”
“Mom, I need some money to go to the movies with my friends tonight.”
“Dad, can I have $50? Johnny wants me to go to a concert with him this weekend.”

Summer is prime time for being told just how boring it is to not be in school all day long, while being bombarded with requests for money at the same time. This is a perfect opportunity to entertain the kids while teaching them some real-life skills.

Benefits of Having A Business

Money is an obvious benefit to starting a business, probably the one the kids look forward to most. You can help them identify a savings goal, whether it’s $29 for a new Lego set or $199 for a new gaming system, that they want to buy. The kids will be more motivated to work, even when it’s not fun, if they keep thinking of the item that they’ll buy once they have enough money.


They also learn how work really works. Maybe they are gardening and have to spend 40 hours out in the sun, weeding and watering before they earn their first $30. Or they collect money every two weeks from their lawn care clients, but blow the whole $100 in a day at the amusement park and will be penniless until the next collection day. Real life doesn’t work out as neatly as their weekly allowance, and this is a good low-risk opportunity to let them experience real life situations.

Another life lesson they’ll learn about is borrowing money, since most new businesses require at least a little start up capital. Let’s say you lend your daughter $50 to buy supplies for her sugar-free candy business. She needs to keep records of the money she borrowed, what she’s spent and her sales, so that she can repay you before she reinvests the profits to make another batch. You don’t need to go crazy and have her create a detailed profit and loss statement, but keeping some records are good so that she can see the numbers on paper.

This is also a great time to introduce the tax system. When word gets out that she’s got the best strawberry jam and sales take off, Uncle Sam is going to expect his share of the profits. Any earnings over $400 should be reported to the IRS. While it might seem awful to have to pay taxes, you can take advantage of the fact that your child is a taxpayer and open a Roth IRA for them. Imagine if they earned just $500 for five years in their teens. If they invested it in mutual funds that have an average return of 8%, 50 years later they’ll have $101,122.73! And that’s only if they never put in another cent. While it’s not enough for them to retire on, it’s a great way to get them thinking about smart money skills and motivate them to save for the future.

Find a Business Camp for kids near you >>

Business Ideas For Kids and Teens

Here are just a few ideas of businesses that young people can start to earn some spending money over the summer, and possibly beyond:

Gardener– Young green thumbs can get some reward for all the time they invest in growing tomatoes, onions, peppers and potatoes by selling the produce.

Pet Sitter– Budding veterinarians or animal lovers that can’t have a pet at home will love going to other homes and taking dogs for a short walk, playing with the cats or taking care of whatever other creatures their clients have.


House Cleaner– Kids as young as first grade can do simple tasks like washing dishes, mopping, folding clothes and taking out the trash.

Social Media Consultant– A lot of small business owners could learn a thing or two from today’s social media savvy teens. Possibilities include teaching business owners how to effectively get involved in social media or managing their accounts on their behalf.

Tutor– Teaching kids one-on-one to improve their skills before the start of the new school year is a great way for older kids to explore a potential career path while getting paid.

Lawn Caretaker– A few basic tools–a lawn mower, rake and shovel–are all they need to maintain the lawns of their neighbors as they start out building a lawn care business.


eBay Seller– Start small by selling unwanted toys and clothes that the kids have at home, and once they’ve got the hang of it, branch out and search thrift stores for high-quality new and like new items that they can resell for a profit.

Garage Sale Organizer– Kids who have a knack for organizing and managing can use their skills to help busy parents get their garage sale ready in exchange for a share of the profits.

Mother’s Helper– This is a great way for a child to get some practical child care skills while a parent is still at home. They can market their services to work-at-home moms and even stay-at-home moms who want to make progress on their never ending to-do list.

Activity Night Organizer– This is a fun way that a group of friends or siblings could make some cash; host weekly activity nights where kids come to their house and take part in activities, games and sports for a few hours.

Birthday Party Planner– Make the party a mostly hands-off event for parents by handling the invitations, RSVPs, food ordering, set-up and clean-up for them.

House Sitter– Lots of people take vacations during the summer and need a trustworthy person to collect the mail and care for pets and plants.

Party Performer– Piano players, vocalists, dancers, magician are all people that get invited to perform at parties. Since summer is full of parties, the kids can make their skills known and watch their calendars fill up.

Find a Business Camp for kids near you >>

Marketing Tips

Some low-cost ways that kids can promote their businesses:

  • Offer to work for free for a few people to get some word-of-mouth advertising going on. For example, ask the parents to hand out business cards to ten friends in exchange for a free babysitting session.
  • Have a discount card for people who use their service repeatedly. Give a free grass cutting for every five paid ones.
  • Print fliers and take them to all the neighbors and explain how their new business can help the neighbors.
  • Ask happy customers to refer you to their friends by giving them some business cards, offer a discount for referrals.

What kind of summer businesses have your kids started in the past? Share with us in the comments.

If your child has the entrepreneur spirit, be sure to check out the following camps!

Startup Wonder in Bay Area, CA

Camp BizSmart in San Jose, CA

Innova Fellows in Bellevue, WA